How did a healthcare company use data to improve their marketing campaigns?

A healthcare management firm with about 20 million patient members engaged us to do a market segmentation study to increase engagement across their member population. Our team aggregated both member attributes and third-party data and conducted A/B testing to determine the best channels and messaging to engage the population, resulting in a 20% increase in engagement for members who received emails. In addition to this increase, another positive result of this project was our ability to positively affect patient health outcomes.

Never miss an update:

Subscribe to our newsletter!

Newsletter Sign Up Form

  • This field is for validation purposes and should be left unchanged.
 

TwitterFacebookYouTubeGoogle+Instagram
New York, NY • Warren, NJ • Boston, MA • Toronto, Canada
©2018 Knowledgent Group Inc. All rights reserved.