How did a healthcare company use data to improve their marketing campaigns?

A healthcare management firm with about 20 million patient members engaged us to do a market segmentation study to increase engagement across their member population. Our team aggregated both member attributes and third-party data and conducted A/B testing to determine the best channels and messaging to engage the population, resulting in a 20% increase in engagement for members who received emails. In addition to this increase, another positive result of this project was our ability to positively affect patient health outcomes.

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